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Saturday, December 16, 2006

Internet is King

An AP story on Friday:

Study of Americans' Media Use Finds Web Finally Passing Newspapers
WASHINGTON Americans spend more time watching TV, listening to the radio, surfing the Internet and reading newspapers, it seems, than anything else except breathing.

In fact, media use has risen every year since the start of the decade, helped by faster and easier ways to get information and entertainment, according to statistics in a new government report.
Wow...but not surprising. In the rundown of activities it looks like this:
1,555 hours watching television, up from 1,467 in 2000. The estimate includes 678 hours watching broadcast TV and 877 watching cable and satellite.

974 hours listening to the radio, up from 942 in 2000.

195 hours using the Internet, up from 104.

175 hours reading daily newspapers, down from 201.

122 hours reading magazines, down from 135.

106 hours reading books, down an hour.

86 hours playing video games, up from 64.
So anything actually "printed" is going down, and the things available via electronic means are up...way up.

That also includes the continued loss of viewership for the so-called "free media" of the broadcast networks.
McDonough said an increasing variety of cable TV channels has cut into broadcast viewers, but it has helped increase overall viewership.
Hopefully it means an overall more informed public, but considering the percentage of people who still believe that 9/11 was planned, this could be good news or bad.

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